Apple iPhone 17 Series Launch on September 9: iPhone 17, 17 Air, 17 Pro & Pro Max – Features, Prices & Everything You Need to Know
The tech world is buzzing once again, and Apple fans across the globe are counting down the days to September 9, 2025. That’s when Apple is expected to officially unveil its much-awaited iPhone 17 series at an event titled "Awe Dropping". As always, anticipation is sky-high, and leaks and rumors have already painted a picture of what could be Apple’s most ambitious iPhone lineup yet.
This year, Apple is not just refining its flagship phones – it’s also introducing a completely new variant: the iPhone 17 Air. Alongside it, we’ll see the standard iPhone 17, the iPhone 17 Pro, and the powerhouse iPhone 17 Pro Max. With a mix of thinner designs, smarter chips, camera upgrades, and even some bold moves like ditching the SIM slot in more regions, the iPhone 17 series is shaping up to be game-changing.
In this blog, let’s dive deep into everything you need to know about the iPhone 17 lineup – from design to hardware, pricing to availability, and what it means for you if you’re planning to upgrade.
A New Lineup: Four Models to Choose From
Unlike previous years where Apple stuck to three models, the iPhone 17 lineup will consist of four:
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iPhone 17 (Standard)
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iPhone 17 Air (New)
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iPhone 17 Pro
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iPhone 17 Pro Max
The introduction of the iPhone 17 Air is particularly exciting. This ultra-thin variant is designed to replace the “Plus” models, offering a bigger screen than the standard iPhone but without the bulk of the Pro Max. Apple is clearly aiming at users who want a sleek, feather-light phone with modern Apple features.
iPhone 17: The Standard Upgrade
The standard iPhone 17 is rumored to feature a 6.3-inch display with slimmer bezels, giving users more screen real estate while keeping the size manageable. Unlike previous standard models, Apple is expected to bring ProMotion 120Hz LTPO technology to this version, making it smoother for gaming, scrolling, and streaming.
Performance-wise, it will be powered by the A19 chip, built on an advanced 3nm process, ensuring faster speeds and improved energy efficiency. Camera enthusiasts can expect a dual-lens system with a 48 MP wide and 48 MP ultra-wide lens. The front camera will see a jump to 24 MP, offering sharper selfies and video calls.
Battery life is expected to get a boost with vapor chamber cooling and support for 25W wireless charging using the new Qi 2.2 standard.
iPhone 17 Air: The Ultra-Thin Revolution
The star of this year’s launch is arguably the
iPhone 17 Air. Apple is going thinner than ever before, with leaks suggesting it will measure just around
5.5 mm in thickness, making it one of the slimmest smartphones on the market.
It will sport a 6.6-inch display and a single 48 MP rear camera, accompanied by a 24 MP front camera. The idea is clear – less bulk, more elegance. However, this comes with trade-offs: a smaller battery (~2,800 mAh) and perhaps less endurance compared to the Pro models.
But Apple is sweetening the deal with modern features like:
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Qi 2.2 wireless charging (~25W)
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MagSafe support
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Action Button
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Wi-Fi 7 with Apple’s custom modem
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No SIM tray in many countries (full e-SIM support)
The iPhone 17 Air is expected to start around $899–$949, making it an attractive choice for those who want a futuristic iPhone without the Pro Max bulk.
iPhone 17 Pro: The Powerhouse for Enthusiasts
The iPhone 17 Pro is where Apple flexes its real engineering might. With the brand-new A19 Pro chip, up to 12 GB of RAM, and vapor chamber cooling, this phone is designed for power users who push their devices to the max.
Its camera system will see major upgrades, including improved low-light photography and an 8x telephoto zoom lens. Apple is also rumored to revamp the camera island, moving away from the familiar triangular design to a rectangular layout.
Additional features include:
Pricing is expected to start around $1,099 in the US and approximately ₹125,000 in India for the base 256 GB model.
👉 Read our full breakdown of the iPhone 17 Pro here for more in-depth details on this powerhouse model.
iPhone 17 Pro Max: The Ultimate Flagship
If you’re looking for the best of the best, the iPhone 17 Pro Max is the one to watch. With a massive 6.9-inch LTPO OLED display, Dolby Vision, and iOS 26 packed with new AI-rich features, this phone is set to redefine what a smartphone can do.
Under the hood, it’s powered by the same A19 Pro chip as the Pro, but comes with better heat management, larger battery, and likely exclusive camera enhancements. Pricing will start at $1,199 in the US and around ₹165,000 in India.
Apple’s Bold Move: The End of SIM Trays
One of the most talked-about shifts is Apple’s decision to expand e-SIM only support beyond the US. The iPhone 17 series could be the first to ditch the physical SIM card tray in most global markets. While this might cause a bit of friction initially, it’s clearly a step toward a more seamless and futuristic smartphone experience.
Pricing Expectations
Here’s a quick breakdown of expected pricing for the iPhone 17 lineup:
| Model |
US Price (Expected) |
India Price (Expected) |
| iPhone 17 |
$799 |
~₹79,000 |
| iPhone 17 Air |
$899–949 |
~₹89,000–94,000 |
| iPhone 17 Pro |
$1,099 |
~₹125,000 |
| iPhone 17 Pro Max |
$1,199 |
~₹165,000 |
Should You Upgrade?
If you own an iPhone 15 or earlier, the iPhone 17 series offers huge upgrades – from camera improvements to display enhancements, faster chips, and futuristic features like e-SIM only and reverse wireless charging.
For iPhone 16 users, the decision may depend on whether the iPhone 17 Air’s thin design or the Pro’s enhanced cameras are compelling enough.
Final Thoughts
The Apple iPhone 17 series is shaping up to be one of the most exciting launches in recent memory. From the introduction of the slim and stylish iPhone 17 Air to the powerhouse Pro and Pro Max, Apple seems determined to cater to every type of user.
September 9 is just around the corner, and all eyes will be on Apple’s keynote. Whether you’re planning to buy or just curious to see how Apple raises the bar again, one thing is certain: the iPhone 17 lineup is going to be a game-changer.
What do you think about the new iPhone 17 series? Are you excited about the ultra-thin Air, or do you prefer the power-packed Pro models? Let us know in the comments!
Related Post: 👉 Don’t miss our detailed review of the iPhone 17 Pro where we break down every feature, performance benchmark, and camera test.
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